Eventually all advertising will seem strange. Brad Stockshot and Cindy Clipart, modelling chunky knitwear on the beach, will look like absurd freaks. The 2005 Audi A6, as sleek as an arrowhead up on that billboard, will seem as archaic as a crossbow. When the endless repetition of these images stops, when the things they’re referencing are forgotten and arcane, their power to define what’s normal will stop too, replaced by an intriguing quirkiness. As they slip further away from their original purpose, the distinction between these commercial images and art will start to decompose. They’ll hang in museums alongside art. Their power to evoke a lost Pompeii will be just as great, sometimes greater. And they’ll seem as strange as art, sometimes stranger.