momus writes of the strange commercial in design observer:

Eventually all advertising will seem strange. Brad Stockshot and Cindy Clipart, modelling chunky knitwear on the beach, will look like absurd freaks. The 2005 Audi A6, as sleek as an arrowhead up on that billboard, will seem as archaic as a crossbow. When the endless repetition of these images stops, when the things they’re referencing are forgotten and arcane, their power to define what’s normal will stop too, replaced by an intriguing quirkiness. As they slip further away from their original purpose, the distinction between these commercial images and art will start to decompose. They’ll hang in museums alongside art. Their power to evoke a lost Pompeii will be just as great, sometimes greater. And they’ll seem as strange as art, sometimes stranger.


Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s